Use cases
From true ABM to event follow-up, these are the campaigns lean teams run with Tixi. You set the strategy and approve the work. Tixi plans, creates, launches, and improves each campaign — with operators in the loop.
Pick the ones that match where you need pipeline now, and run them side by side.
Engagement · TOFU–MOFU
Lead → opportunity · MOFU
Open deals · BOFU
01 · Awareness · TOFU
Reach accounts that fit your ICP but haven’t heard from you yet — ads by persona, segment pages, and email once they raise a hand.
Example journey · steps react to buyer actions
Target accounts
ICP fit + intent signals
Paid social / search
Persona-matched creatives
Segment landing page
Offer + proof for that slice
Email / WhatsApp
Nurture form fills & CRM contacts
Sales alert
Ready accounts synced to CRM
02 · Engagement · TOFU–MOFU
Engage named accounts from day one. Reach the buying committee with persona ads; personalize follow-ups when someone at the account engages.
Example journey · steps react to buyer actions
Named accounts
Your top list from CRM
Committee ads
Each role on the buying group
Account page
By account + persona
Role-based email
Triggered by account activity
Owner alert
Multi-thread engagement
03 · Lead → opportunity · MOFU
Turn form fills into sales conversations — persona email, warm ads between sends, CRM sync, and alerts when intent spikes.
Example journey · steps react to buyer actions
Form fill
Download, webinar, or demo
Persona email
Matched to what they took
Matched ads
Keep them warm between emails
Next-step page
Case study, ROI, or demo
SQL alert
Pricing visit or reply
04 · Open deals · BOFU
Help sales win deals already in motion — stage-matched content for known stakeholders, LinkedIn for people they haven’t met yet.
Example journey · steps react to buyer actions
Open opportunity
Stage from your CRM
Committee emails
By role and deal stage
Blank-space ads
Roles sales hasn’t met
Deal-stage page
Business case, security, ROI
AE alert
Who engaged and with what
05 · Lead → opportunity · MOFU
Run invites through follow-up while interest is fresh — persona emails, event pages, reminders, and post-event takes.
Example journey · steps react to buyer actions
Invite list
CRM contacts at target accounts
Invite + reminders
By persona
Event page
Agenda and registration
Follow-up / recording
Attended vs no-show paths
Sales alert
Replies and meeting asks
06 · Awareness · TOFU
Speak to each industry in its own terms — proof points across ads, pages, and email, then shift effort to verticals that respond.
Example journey · steps react to buyer actions
Accounts by industry
Insurance, retail, fintech…
Vertical creatives
Proof for that world
Industry page
Case study for the vertical
Industry email
Same language, deeper proof
Budget shift
Toward responders
07 · Engagement · TOFU–MOFU
Win accounts on a competitor — or evaluating one — with approved switch claims, comparison pages, and a clear migration path.
Example journey · steps react to buyer actions
Competitor accounts
Customers + evaluators
Switch ads
What changes, what it costs
Comparison page
Approved claims only
Migration email
Plan and next step
Sales alert
High-intent replies
08 · Awareness · TOFU
For multi-location and service businesses — discovery, offers, WhatsApp follow-ups, and booking paths that keep the calendar full.
Example journey · steps react to buyer actions
Service area
Geo + service fit
Local ads / SEO
Offers that convert nearby
Landing / WhatsApp
Fast path to a booking
Reminder nurture
No-shows and warm leads
Weekly report
Inquiries, bookings, spend
We work with your team to pick the 2–3 campaigns with the most impact, then launch them as a pilot.
01
Agree on growth goals and the metrics that define success.
02
Walk through these plays and pick the 2–3 with highest impact.
03
Define audience, channels, and offer for each one you picked.
04
Review the pilot plan, guardrails, and next steps.
See how Tixi can plan, ship, and improve growth tracks for your team — with AI teammates and human operators in the loop.